Business & Marketing Questionnaire

Unlike most courses at UKDA, the Business & Marketing Course has no set structure or syllabus, instead each day is based around the requirements of the candidate. As a consequence, it really helps us to learn about your business in advance so we can prepare the appropriate materials prior to your session.

Please complete the questions below as fully as you can, including any details you think would be relevant. All information is strictly confidential and will purely used to tailor your day to be as useful as possible for you. Do not feel obliged to answer all the questions, if there are answers you don’t know or don’t wish to share, that is absolutely fine.

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- Step 1 of 6
Please state the approximate month and year when you started offering car care as a chargeable service.
Working in car care can include working as a valeter/detailer for another company for example.
This include previous jobs and experience, professional qualifications
If yes, use the box below to say which roles are employed.
Tick all that apply
Selected Value: 0hours
Take an average, and only include hours worked for the car care business if you have multiple jobs. Includes admin, marketing, manual labour, driving to and from jobs etc.
Everything earned in the last 12 months from your business, before outgoings are deducted
Estimate for income in the next 12 months based on any new projects, contracts, products, etc if you expect a dramatic change up or down.
What profit did your business generate over the last 12 months - turnover minus costs, not including wages/dividends, etc,
the five largest regular expenses - rent, electricity, website, perhaps.
Selected Value: £0
Gross income so not including overheads - based on per person for those with employees
Selected Value: £0
This should include fixed and variable costs - insurance, fuel, chemicals, equipment, rent, utilities etc
Selected Value: 0%
By valeting we mean decontamination washes, application of paint protection, deep cleaning of interiors etc
Selected Value: 0%
By standard detailing we mean machine polishing, application of ceramic coatings, correction work.
Selected Value: 0%
By advanced detailing we mean services that may involve advanced aspects such as wetsanding, concours preparation etc.
Selected Value: 0%
By auxiliary services we mean PPF application, alloy wheel protector installation, SMART repairs, window tinting, remapping etc.
Please select all that apply - even if you call the service something different.
Selected Value: 0%
By 'upper income bracket' we mean approximate household income above £300,000 per year
Please list ways in which your currently promote your business including, but not limited to, social media, pay-per-click, print advertising, club/group sponsorship, leaflet drops, charitable enterprises etc
Please describe what you feel are your key business strengths and competitive advantages
Please describe what areas you feel your business is lacking and giving up advantages to the competition
Click or drag files to this area to upload. You can upload up to 3 files.
Not essential, but if you have or have had in the past - please upload a copy here (Word Document or PDF, max 25mb)
Please describe areas that you would like us to focus on during your session with us
Please copy a link to your homepage here if you have a website
Please copy a link to your Facebook business page here if you have one
Please copy a link to your Instagram Business profile here if you have one
Please copy a link to your Twitter Business profile here if you have one
Please copy a link to your YouTube Channel here if you have one
Please copy a link to your LinkedIn here if you have one
Please copy a link to your Google Business Listing here if you have one
Please copy a link to any other business profiles on alternative platforms - e.g. Yell.com (Excluding dynamically generated free listing sites)

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