Business & Marketing Questionnaire

Unlike most courses at UKDA, the Business & Marketing Course has no set structure or syllabus, instead each day is based around the requirements of the candidate. As a consequence, it really helps us to learn about your business in advance so we can prepare the appropriate materials prior to your session.

Please complete the questions below as fully as you can, including any details you think would be relevant. All information is strictly confidential and will purely used to tailor your day to be as useful as possible for you. Do not feel obliged to answer all the questions, if there are answers you don’t know or don’t wish to share, that is absolutely fine.

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- Step 1 of 6

Name *

First

Last

When did you start your business? *

Please state the approximate month and year when you started offering car care as a chargeable service.

Had you worked in car care prior to starting your business? *

Working in car care can include working as a valeter/detailer for another company for example.

Can you tell us a little about your background? *

This include previous jobs and experience, professional qualifications

Have you run any businesses prior to your current setup? *

What format is your car care business setup as *

Sole Trader
Limited Company
Other

Are you VAT Registered? *

Regardless, do you feel you understand the VAT system? *

Do you employ staff? *

If yes, use the box below to say which roles are employed.

Roles:

Is your business... *

Mobile
Unit Based

Tick all that apply

Typically how many hours do you work a week?

Selected Value: 0hours

Take an average, and only include hours worked for the car care business if you have multiple jobs. Includes admin, marketing, manual labour, driving to and from jobs etc.

What was your turnover over the last year? *

Everything earned in the last 12 months from your business, before outgoings are deducted

What is your projected turnover for next year? *

Estimate for income in the next 12 months based on any new projects, contracts, products, etc if you expect a dramatic change up or down.

What was your net profit over the last year? *

What profit did your business generate over the last 12 months - turnover minus costs, not including wages/dividends, etc,

List your five largest outgoings from last year.

the five largest regular expenses - rent, electricity, website, perhaps.

How much do you aim to make per day to cover all expenses and wages etc?

Selected Value: £0

Gross income so not including overheads - based on per person for those with employees

What is your calculated daily overhead?

Selected Value: £0

This should include fixed and variable costs - insurance, fuel, chemicals, equipment, rent, utilities etc

What percentage of your work is basic maintenance services - i.e washes mini valets, etc

Selected Value: 0%

By valeting we mean decontamination washes, application of paint protection, deep cleaning of interiors etc

What percentage of your work is 'standard detailing'

Selected Value: 0%

By standard detailing we mean machine polishing, application of ceramic coatings, correction work.

What percentage of your work is 'advanced detailing'

Selected Value: 0%

By advanced detailing we mean services that may involve advanced aspects such as wetsanding, concours preparation etc.

What percentage of your work is 'auxiliary services'

Selected Value: 0%

By auxiliary services we mean PPF application, alloy wheel protector installation, SMART repairs, window tinting, remapping etc.

What services do you currently offer? *

Mini Valet
Full Valet
Engine Bay Detailing
Paint Enhancement (1 Stage)
Paint Correction (2 Stage +)
Ceramic Coating Application
Headlight Restoration
Convertible Hood Cleaning / Proofing
Convertible Hood Recolouring
Leather Maintenance
Leather Repair / Recolouring
Alloy Wheel Refurbishment
Paint Chip Repair
SMART Repair
PPF
Vinyl Wrapping
Brake Caliper Painting
Vehicle Storage
Vehicle Transport

Please select all that apply - even if you call the service something different.

If you offer services not listed above, please describe them here:

What income bracket do you feel a majority of you customers fall into?

Low income
Medium Income
High Income

What percentage of your client base are in top income brackets?

Selected Value: 0%

By 'upper income bracket' we mean approximate household income above £300,000 per year

Current Marketing Strategy *

Please list ways in which your currently promote your business including, but not limited to, social media, pay-per-click, print advertising, club/group sponsorship, leaflet drops, charitable enterprises etc

Strengths of your business *

Please describe what you feel are your key business strengths and competitive advantages

Weaknesses of your business *

Please describe what areas you feel your business is lacking and giving up advantages to the competition

Do you have a business plan?

Click or drag files to this area to upload. You can upload up to 3 files.

Not essential, but if you have or have had in the past - please upload a copy here (Word Document or PDF, max 25mb)

What do you want to get from your course? *

Please describe areas that you would like us to focus on during your session with us

Website

Please copy a link to your homepage here if you have a website

Facebook Business Page