Sometimes, when a business isn’t growing the way you hoped or expected, you’re struggling to attract customers, or when you are starting a car detailing business, it can be difficult to objectively look at where you are right now, and where you need to make changes and tweaks to reach your goals.
Designed for detailers wishing to optimise the commercial aspects of their business and get direction on where to start, Business and Marketing is perfect for existing or fledgling companies – whether owner operators, or larger entities – who want to step back and assess their operation, marketing, and customer targetting, perhaps due to a downturn in volume, or just to refresh the company approach.
The course is a one-day private session spent running through what areas have he potential to be addressed and how to achieve it, a follow-up annotated document laying out objectives and a potential timetable of aims, and a 30-minute call in the following month to address anything supplementary needed, in addition to our usual ongoing support we give all our attendees – a complete package.
Together, we look at your existing business model from setup, marketing, customer segment and efficiency angles, analysing the services offered, seeing where you can tweak marketing strategies and online presence to appeal to your desired demographic.
It is specifically tailored to the car care industry and run by a team with years of professional experience in every aspect of the trade and business.
The primary goal is to help candidates evolve their company into a more efficient, sustainable and profitable enterprise without compromising on the quality of services provided.
Areas of focus can include:
- Customer Analysis- Who are the customers you want? How do you access them, and how do they find you? What services should you offer them?
- Online Presence- How do you make social networks work for your business? How do you optimise your website to ensure it ranks on Google searches?
- Business Presentation- How do you present your services to potential clients? What impression do clients get from your business appearance and profile?
- Customer Retention- How do you build long-term relationships with customers? How do you create a stable base of regular work without compromising?
- Business Management- How do you reduce the time wasted with no-shows and bad payers? How do you manage your time efficiently between your different roles as a business owner?
The course is structured so that all the above areas and more can be covered during the day. However, there is time set aside to focus on areas of particular interest or relevance to the attendee.
By the end of the day, you will have a clearer plan of where your business is going, what potential changes you can implement, and how your business will get where you want it to go, and some tangible objectives will be set out for the following three months to give you a structure to work from.
