What the day covers
The session is structured around five core areas, though, being a bespoke day, the balance and focus shifts to wherever your business needs the most attention.
Customer analysis — who are the clients you actually want, and what are their demographics? How do they find you, and are your services positioned to appeal to them?
Online presence — how do you make social media work for your business rather than just generate likes, and how is your website performing in search engines?
Business presentation — what impression does your business make before a client ever speaks to you? Is your business image what your customers are looking for?
Customer retention — how do you build a stable base of regular, reliable work and long-term relationships? Would you benefit from using CRM platforms to retain them?
Business management — how do you reduce time lost to no-shows, late payers, and inefficiency, and manage your different roles as a business owner without burning out?
All five areas can be covered across the day for a broader overview, or the session can go deeper into one or two that are most relevant to where you are right now.
What’s included
The package goes beyond the day itself. Before the course, you’ll receive a questionnaire to complete and return – so time on the day is spent on resolutions, not information gathering.
After the session, you’ll receive an annotated written document setting out your objectives and a proposed timetable for the following three months.
An optional 30-minute follow-up call is available the following month for anything that needs revisiting, and ongoing support is available as standard for all UKDA attendees.
Who this is for
This course is for working car care professionals — detailers and valeters who are already operating, whether newly established or with years of experience.
It’s not truly suited to those yet to start a business, as the day assumes an existing operation to analyse and build on. If you’re at that earlier stage, the business content within our Level 1 course is the right starting point. We can tailor a bespoke day if you’re just trying to set your stage early, though.
Not sure if this is what your business needs right now? Get in touch — we’re happy to have a conversation before you commit to booking.
